VoiceScan
We analyse your company’s website, social media and materials to check the consistency between declared values and real communication. Inclusion Score and action plan.
Does your communication really reflect the values you claim?
Every day your company produces dozens of pieces of content — social posts, internal emails, sales brochures, job ads, press releases, website pages, presentations, newsletters. A constant flow of words and images that, together, build the real voice of your organization. But how many of these are truly consistent with the values of diversity, equity and inclusion you have chosen to represent?
Unconscious bias related to gender, age, ethnicity, disability, orientation and socioeconomic status hides in everyday language without anyone noticing. Unintentionally, a gap opens up between what the company states in its values documents and what it actually communicates to the outside world and to its own employees.
In that gap, three precious things are lost: credibility with clients and stakeholders, reputation the moment a piece of content goes viral the wrong way, and talent, because today the best candidates choose companies that are consistent, not just declaredly inclusive.
VoiceScan measures this gap, makes it visible and helps you close it — with method, data and a concrete action plan.
We analyse
We review your website, social media, marketing materials, internal communications and HR documents. Every touchpoint of your corporate voice is scrutinised to detect bias and inconsistencies.
We measure
We deliver a clear Inclusion Score, with industry benchmarks and a risk map by channel and bias category: gender, age, disability, ethnicity, orientation, socioeconomic status.
We improve
Suggested rewrites, a prioritised action plan, upfront validation of new content and team training. A continuous process, not a report left in a drawer.
A systematic analysis of every communication touchpoint
We map your organization’s entire communication perimeter, analysing each channel and material by its purpose. From the company’s public voice to the everyday dialogue with the people who work there.
Website and Social Media
Corporate pages, career page, newsroom and landing pages. Posts, campaigns, bios and advertising across all social channels the company manages.
Marketing Material
Brochures, catalogues, sales presentations, corporate videos, advertising and packaging. All the materials that tell the brand to the market.
External Communications
Press releases, newsletters, company blog, interviews and editorial content. The company’s voice in its dialogue with media and stakeholders.
Internal Communications
Emails, intranet, circulars, manuals and codes of conduct. HR documents: job ads, evaluation forms and company policies.
We apply cross-cutting lenses across all touchpoints, ensuring linguistic consistency, visual balance and upfront quality of every piece of content before it reaches its audience.
Tone of Voice analysis
Assessing the consistency of the corporate tone of voice against D&I principles, from advertising campaigns to HR emails and social posts.
Visual Representation
Corporate images, photos and videos: we check the balanced representation of gender, age, ethnicity and disability across all visual materials.
Copy and Communication Validation
Upfront review of every new text, release, campaign or content before publication. An always-on quality filter.
How we make your team autonomous
We transfer method and skills to internal owners, so that inclusive communication becomes a lasting asset of the organization rather than a dependency on an external consultant.
Team Training
Tailored training paths for internal owners: inclusive language, bias detection and D&I communication principles.
You can activate all areas or start from those most critical for your organization, expanding the scope over time.
Request more information →Want to activate VoiceScan in your organization?
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info@itineris.uno · Tel. 0461/1594153
p.iva 01870940226 · cod. univoco W7YVJK9